How To Make Your Own Ecommerce Strategy

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As an online store, you drive traffic online. That means that when people search for products or services related to what you sell, you want your business to appear in their search results. Enter eCommerce SEO.

What is eCommerce SEO?

Ecommerce SEO is the process of making your online store visible in search results so that people searching for Something related to what you offer is more likely to land on your website. 

An optimized eCommerce site is more likely to rank highly in SERPs and drive organic traffic.

Ecommerce SEO is important because 60% of people research a brand online before making a purchase. When your site is optimized, they’ll be able to find your product pages in search results and learn about what you offer. When people can find your site and learn about what you offer, they’re also more likely to make a purchase.

This type of SEO is no different from normal SEO. However, you should focus your efforts on optimizing your site to benefit your products, such as by writing high-quality and keyword-rich product descriptions.

Ecommerce SEO Strategy

Keyword Research

Your eCommerce SEO process should begin with keyword research for your site, especially for your product pages.

This research will help you learn the words most commonly used when people search for products related to your business.

You’ll then want to use these keywords in the content on your site, so Google learns when to surface your website in SERPs and so searchers know what they’ll find on your page when they click.

On-page SEO

On-page SEO elements help search engines understand what’s on your site pages, like your content and HTML elements. These elements often include your keywords, so keyword research is always the first step.

Meta titles are the headings you use to describe what’s on your page. When you write them, you’d want to summarize the main topic of your page with a related keyword. 

Meta Descriptions

Meta descriptions are snippets of text in SERPs that describe what’s on specific pages. It helps searchers assess if the page is relevant to what they are looking for. 

This summary is only visible in search results, and when writing it, you should include your target keywords.

URL Structure

Your URL structure refers to your subdirectories and slugs that categorize your website. Best practices are to keep your URLs simple, use relevant keywords, and always hyphenate your slugs.

The hierarchy of your URLs should be clear, so browsers and search engines know when your pages are getting more specific.  

Product Descriptions

Product and category descriptions clearly explain what your product is. When writing them, you want to include the keywords you’ve gathered in your research.

On the social media management product page of any eCommerce website, the product is described using relevant long-tail keywords that people will search for frequently, such as publishing content, social media ROI, and monitoring social mentions.
For eCommerce strategy and SEO services, contact Service Zoom and call us at (760) 459-8898.

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